The Loewe Farm concept is centered on creating a store of the future. The objectives were to take a current retailer and create a new concept store that would be permanently placed somewhere in the world however, that location could not be a fashion capital city.

The New Store Concept

Loewe Farm merges fashion, ecological sustainability, and cutting-edge technology, exemplifying the store of the future and building upon Loewe's ongoing tradition of delivering unique in-store experiences. The store is designed to offer customers a unique and immersive shopping experience that takes them through a digital farm, aligning with Loewe's commitment to environmental responsibility and innovation.

Why?

The synergy between Porto's cultural, agricultural, and artisanal heritage, along with Loewe's values and target audience, makes Loewe Farm an ideal future store in the neighborhood. Loewe Farm delivers an experience that embodies craftsmanship, transparency, and dedication to quality at its roots. Loewe shares its artisan’s processes, giving the customer a window into their products' creation. Loewe Farm aims to deepen this connection to craft and experience for the customer, utilizing technology and culture to tell a story.