Field of Gucci

Field of Gucci is a Pop-Up Shop concept that my team and I created to bring Gucci to the Public Gardens in Boston. The objective of this project was to come up with a new retail system for an existing brand.

The Concept

Fall into the field of Gucci where the brand will be popping up in Boston to showcase the whimsical nature of the Gucci Garden.

The pop-up will feature a full garden landscape with products in leu of plants By popping up in Boston, Gucci will expand their luxury footprint locally to accessibly target younger experience-driven consumers. The pop-up will be in the Boston Public Garden during the late spring and early summer months. This specific space will set the stage for a luxurious walk through the field of Gucci featuring a carefully curated collection of floral fashions.

Pop-Up Shop | Field of Gucci

Winter 2024

Collaborative Team: Stuart Nunn, Lia Pantanella, and Bekah Bruner

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